Marketing into the Holidays

By: Brittany Christiansen 

Hello M - 4- U Folks,

It is beginning to look a lot like Christmas, and I am here to share some holiday tips to keep your internet marketing on the nice list. I thought it would be a good idea to discuss marketing in the holidays. How do you do it? Well for Universities or Colleges the first thing you want to do is let your students know of the holiday breaks, finals and anything else they can be expecting. Then post some fun information to social media. When I say fun, I mean, are there any holiday events you will be hosting (like a "Fun After Finals Party")? Are there any holiday quotes or pictures you would like to share? Get this out to your students! The video above is something fun and entertaining for your students to watch. Have your students join into a "Holiday Short". What is a Holiday Short? A short film/commercial involving the holidays and involved somehow into the University (student life, finals, curriculum, etc.). The student/group to make the best short holiday film/commercial will get a prize. That prize can be like the ones I have stated before: free meals for a week, free $50.00 bookstore gift card, etc. Get your students involved in the holiday spirit! Don't let them fear the finals but instead look forward to the fun to be had during the holiday season, at your university.