When marketing on the internet you want to make sure to all the little things. The little could be the most important. You should always keep things "short and sweet". Basically, get straight to the point. You never want your audience to get bored with you website. You want uniqueness. Instead of having an email address with the typical "yahoo.com" or "gmail.com" try to make an email more original like: ebc@mktg411.com. Search engine optimization is something you should also focus on. Use sites such as:
Google
Google +
Youtube
Facebook
Twitter
Instagram
Be sure to use modern techniques like "#" (hashtag) on Twitter. Using "#" will get people to create content and advertisement for you or you for them. You should also have all the information that is needed for your University on these websites. Make this information easy to find. Your website should be simple to navigate through. People are not very patient these days and you don't want your customers searching and searching for simple answers.
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