After watching television one night I came across this "Share A Coke" commercial. I loved the commercial of course! Right after I saw it, I had gone to the store to by a coke with my name on it, I felt a personal connection with this can of soda! Weird right? But extremely effective marketing!
Coke is of course a "Marketing Genius" as we all knew but this marketing plan is great!
They made this personal for its consumers, they made their consumers feel special.
Now with Universities or Colleges it is hard to make everything personal, but there are still options!
You could do a hashtag follow on Twitter. Example: Name it #NMHUiswhereIlearn
Students who attend NMHU will feel a personal connection and do the hashtag follow.
Remember this isn't for just certain Universities do this for any University or College!
Once this is created, get it out to your students, have your students follow and post pictures of campus life, curriculum, etc. Maybe put out a prize for whoever has the best picture or post!
Get your students involved in this way, make them feel a personal connection!
Just like "Share A Coke" get your students/consumers to get involved!
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