Adapting to Modern Technology

By: Amber Harding

Smart phones, tablets, iPads and computers are basically every person's lifeline in today's world. You cannot go anywhere without seeing someone on some sort of technological device. Modern technology can either be a positive in your marketing or a negative. When marketing your website, you want to always make sure that your website is compatible with every different device. Allowing people easy and fast access at all times to your website. When your subjects of interest want to look at your website on their phone, tablet or iPad you want to make sure that there is no complication. 85% of smartphone users believe that your mobile website should be the same, if not better, then the desktop website. Make sure that every link on your website is big enough for a "thumb" to tap on to connect to. Your Universities phone numbers for each department should also be easy to find and click on, to get people to call the University for information as well. Being compatible with modern technology will have an increase in website visitation. Technology will be taking over the way of life as we know it, make sure you are part of it!